Who will be designing my job?
Lisa Mahoney is the Designer/Owner of Doodle Graphic Design Services.
Lisa has over 25 years experience in the advertising industry, with a diverse portfolio including LOGO Design and CORPORATE IDENTITY, BUSINESS SETS (Business Cards, Brochures, Fliers, Letterhead, Folders, Etc). Her experience also includes Wedding Invitations, Photo Mixed Media Collage Art, Point of Sale Displays, Billboards, Shelf Talkers, Danglers, Banners and any individual project that may cross her desk (wine labels, custom designed displays, t-shirts, mouse pads, etc.) SCANNING & FAX SERVICES (Documents or Photos, Photo Editing, Manipulation & Preservation) are available as well. Doodle Graphic Design Services is located at 109 N Mill Street. Many hours are spent studying, doing thumbnails, meeting with
clients and creating various forms of advertising/marketing to best fit
the needs of the wide variety of clients.
STOP BY SOMETIME AND SEE WHAT'S GOING ON :)
I will make time to talk to you.
Retail Hours:
Mon - Fri: 10:00 AM - 5:00 PM
Sat & Sun: Closed
Design Consultation Hours
Mon - Fri: 8:30 - 5:00
Call for Appointment
What is graphic design?
What is graphic design? from AIGA Career Guide
Suppose
you want to announce or sell something, amuse or persuade someone,
explain a complicated system or demonstrate a process. In other words,
you have a message you want to communicate. How do you “send” it? You
could tell people one by one or broadcast by radio or loudspeaker.
That’s verbal communication. But if you use any visual medium at all—if
you make a poster; type a letter; create a business logo, a magazine ad,
or an album cover; even make a computer printout—you are using a form
of visual communication called graphic design.
Graphic
designers work with drawn, painted, photographed, or computer-generated
images (pictures), but they also design the letter forms that make up
various typefaces found in movie credits and TV ads; in books,
magazines, and menus; and even on computer screens. Designers create,
choose, and organize these elements—typography, images, and the
so-called “white space” around them—to communicate a message. Graphic
design is a part of your daily life. From humble things like gum
wrappers to huge things like billboards to the T-shirt you’re wearing,
graphic design informs, persuades, organizes, stimulates, locates,
identifies, attracts attention and provides pleasure.
Graphic
design is a creative process that combines art and technology to
communicate ideas. The designer works with a variety of communication
tools in order to convey a message from a client to a particular
audience. The main tools are image and typography.
Image-based design
Designers
develop images to represent the ideas their clients want to
communicate. Images can be incredibly powerful and compelling tools of
communication, conveying not only information but also moods and
emotions. People respond to images instinctively based on their
personalities, associations, and previous experience. For example, you
know that a chili pepper is hot, and this knowledge in combination with
the image creates a visual pun. In the case of image-based design, the
images must carry the entire message; there are few if any words to
help. These images may be photographic, painted, drawn, or graphically
rendered in many different ways. Image-based design is employed when the
designer determines that, in a particular case, a picture is indeed
worth a thousand words.
Type-based design
In
some cases, designers rely on words to convey a message, but they use
words differently from the ways writers do. To designers, what the words
look like is as important as their meaning. The visual forms, whether
typography (communication designed by means of the printed word) or
handmade lettering, perform many communication functions. They can
arrest your attention on a poster, identify the product name on a
package or a truck, and present running text as the typography in a book
does. Designers are experts at presenting information in a visual form
in print or on film, packaging, or signs.
When
you look at an “ordinary” printed page of running text, what is
involved in designing such a seemingly simple page? Think about what you
would do if you were asked to redesign the page. Would you change the
typeface or type size? Would you divide the text into two narrower
columns? What about the margins and the spacing between the paragraphs
and lines? Would you indent the paragraphs or begin them with decorative
lettering? What other kinds of treatment might you give the page
number? Would you change the boldface terms, perhaps using italic or
underlining? What other changes might you consider, and how would they
affect the way the reader reacts to the content? Designers evaluate the
message and the audience for type-based design in order to make these
kinds of decisions.
Image and type
Designers
often combine images and typography to communicate a client’s message
to an audience. They explore the creative possibilities presented by
words (typography) and images (photography, illustration, and fine art).
It is up to the designer not only to find or create appropriate
letter forms and images but also to establish the best balance between
them.
Designers
are the link between the client and the audience. On the one hand, a
client is often too close to the message to understand various ways in
which it can be presented. The audience, on the other hand, is often too
broad to have any direct impact on how a communication is presented.
What’s more, it is usually difficult to make the audience a part of the
creative process. Unlike client and audience, graphic designers learn
how to construct a message and how to present it successfully. They work
with the client to understand the content and the purpose of the
message. They often collaborate with market researchers and other
specialists to understand the nature of the audience. Once a design
concept is chosen, the designers work with illustrators and
photographers as well as with typesetters and printers or other
production specialists to create the final design product.
Symbols, logos and logotypes
Symbols
and logos are special, highly condensed information forms or
identifiers. Symbols are abstract representation of a particular idea or
identity. The CBS “eye” and the active “television” are symbolic forms,
which we learn to recognize as representing a particular concept or
company. Logotypes are corporate identifications based on a special
typographical word treatment. Some identifiers are hybrid, or
combinations of symbol and logotype. In order to create these
identifiers, the designer must have a clear vision of the corporation or
idea to be represented and of the audience to which the message is
directed.
Graphic Design: A Career Guide and Education Directory
Edited by Sharon Helmer Poggenpohl
Copyright 1993
